Presenting: “Love Will Ruin”

It’s here! “Love Will Ruin” by Neverending White Lights rolled out on iTunes in Canada and the US at midnight, defeating the impact of pretty much every other release in its wake this week, possibly for the rest of November, perhaps even into the New Year. For people like me who’ve salivated over the mere prospect of the long-anticipated release of “Love Will Ruin”, it’s going to be incredibly difficult to top what we’ve been luckily enough to preview for even longer. The physical album hits stores November 15th for you physical recording purists out there, a category I normally belong to; in special cases, I’ll go digital and physical. This is clearly one of those cases.
Daniel Victor, the all-at-once Apollonian and Dionysian artist at the helm of Neverending White Lights is a deeply-feeling creature with a generous sense of humor and a wondrous grasp of the very material that makes music work in the scheme of theory and that which hits straight to the gut, appealing to the heart. His brazen honesty is cultivated in such a way that his accountability and transparency are the very masks he wears. His poisons of choice are perfection, vodka, and assigning emotions to times of the year, a trait that I strongly identify with. His prior releases also demonstrate his evolution as a musician, most notably as a vocalist, and this time he’s brought Bed of Stars, featuring the heart-rendingly talented Evan Konrad along for the amble down the emotional alley that NWL does best, all the while exploring new territory – something else that NWL excels at. Nobody gets to stay in their comfort zone here; not the musician, nor the listener.
Revel in “Falling Apart”; more on NWL will be coming to this site soon.
Congratulations to everybody associated with NWL, especially the man himself, DV. It’s been a long road to get to release for those who’ve been watching and waiting, and we’re all grateful @iamNeverending was on Twitter counting down to the digital release of “Love Will Ruin” with us, which has now turned into something of a receiving line, with Daniel retweeting fan commentary on the new album.
If you haven’t caught up with NWL’s back-catalog, you won’t regret acquainting yourself with it on the eve of a release that has taken several years to perfect – we’ve taken all the work out of it for you! Check out the sidebar on the right to access our NWL iTunes playlist for the rest of the month, or enjoy it right here. You can even preview and buy tracks right now, as well as “Love Will Ruin”.
“Love Will Ruin” – now available.












Love Will Ruin: Other Releases for the Month of November. http://t.co/Qw5VuvHn – #LoveWillRuin @iamneverending @bryanvhart congratulations!